For the purposes of (1) protecting the health and safety of you and team members at Hilton properties, and (2) complying with legal requirements, some Hilton properties may take your temperature when you arrive at the property and/or during your stay. If a property is conducting temperature checks of guests, the property will make available to you a privacy notice about the temperature checks. The notice will include details such as what personal information is being collected, the legal basis for the collection of such information, the purpose for which the information will be used, and how long the information will be retained. For more information on Hilton’s commitment to you during the COVID-19 pandemic, please click here

1. INTRODUCTION
   Hilton's mission is to be the most hospitable company in the world. We're passionate about delivering exceptional guest experiences, and we look forward to welcoming you to our hotels so we can share the light and warmth of hospitality with you.
   We pledge to deliver the highest level of customer service, which includes respecting your privacy and protecting your personal information. In this privacy statement ("Statement"), we provide you with details about how we collect, use, and disclose your personal information.
   This Statement applies to Hilton Worldwide Holdings Inc., its subsidiaries , and all of the hotels within the Hilton Portfolio of Brands (collectively, "Hilton," "we," or "us"). Our Portfolio of Brands includes Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Signia Hilton, Hilton Hotels & Resorts, Curio A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Motto by Hilton, Hampton by Hilton, tru by Hilton, Homewood Suites by Hilton, and Home2 Suites by Hilton.
   By using any of our products or services and/or by agreeing to this Statement, e.g. in the context of registering for any of our products or services, you understand and acknowledge that we will collect and use personal information as described in this Statement.
   Please note that this Statement does not apply to our processing of personal information on behalf of and subject to the instructions of third parties such as airlines, car rental companies and other service providers, companies that organize or offer packaged travel arrangements, marketing partners, or certain corporate customers.
   
   • 1 Hilton Domestic Operating Company Inc. is the Hilton entity that is the data controller for all guest data and operates, among other things, Hilton’s marketing activities. Hilton Reservations Worldwide, L.L.C., which is a subsidiary of Hilton Domestic Operating Company Inc., processes the data you provide when making a reservation at a Hilton property and is a data controller for that information. Hilton Honors Worldwide LLC, which is a subsidiary of Hilton Domestic Operating Company Inc., operates the Hilton Honors loyalty program and is a data controller for that program. Hilton Domestic Operating Company Inc. is a subsidiary of Hilton Worldwide Holdings Inc.
   • The Hilton Portfolio of Brands includes managed hotels and franchised hotels. A list of entities that operate managed hotels in the European Economic Area, the United Kingdom, Switzerland, and the Asia Pacific region can be foundhere. In addition to Hilton Domestic Operating Company Inc., these entities also are data controllers for guest data. Franchised hotels are operated by entities that are separate from Hilton. To determine the entity that operates a franchised hotel, please contact that hotel. In addition to Hilton Domestic Operating Company Inc., those entities also are data controllers for guest data. HGV operates timeshare and fractional resorts. HGV is a third-party partner whose privacy statement is available at https://www.hiltongrandvacations.com/en/privacy-policy.html
2. COLLECTION OF PERSONAL INFORMATION - GENERALLY
   The chart below summarizes the categories of personal information we have collected in the past 12 months, the sources for those categories of personal information, the business or commercial purposes for which the information was collected, the categories of third parties with whom the information may have been shared, as permitted by law, and whether the information was sold to a third party for a business or commercial purpose within the past 12 months.
   

   We have collected the following categories of personal information in the past 12 months:	We have obtained this personal information from the following sources:	We collected this personal information for the following business or commercial purposes:	We have shared this personal information with the following categories of third parties:	This information was sold to a third party within the past 12 months
   Name	Directly from consumers themselves From third party partners such as credit card providers From demographics companies	Fulfill guest reservations Send guests communications relating to their reservations Administer membership and activity in the Hilton Honors loyalty program Provide customer service and support Verify identity Send marketing communications via email, direct mail, and social media Perform analytics in order to provide guests with personalized offers and content Perform analytics to improve business operations Determine guests' eligibility for special or promotional rates Process payments Process transactions with partners Administer contests and sweepstakes Share that data with Hilton Grand Vacations, Hilton's third-party partner, and Journera, a platform for creating seamless travel experiences Detect and prevent fraud	Service providers who perform tasks on behalf of Hilton Hilton Grand Vacations, Hilton's third-party partner Journera, a platform for creating seamless travel experiences Payment card providers Employers pursuant to corporate agreements Entities that have arranged a special rate plan with Hilton Government agencies pursuant to legal requirements in some countries	Yes
   Contact information (mailing address, email address, phone number)	Directly from consumers themselves From third party partners such as credit card providers From demographics companies	Fulfill guest reservations Send guests communications relating to their reservations Administer membership and activity in the Hilton Honors loyalty program Provide customer service and support Verify identity Send marketing communications via email, direct mail, and social media Perform analytics in order to provide guests with personalized offers and content Perform analytics to improve business operations Determine guests' eligibility for special or promotional rates Process payments Process transactions with partners Administer contests and sweepstakes Share that data with Hilton Grand Vacations, Hilton's third-party partner, and Journera, a platform for creating seamless travel experiences Detect and prevent fraud	Service providers who perform tasks on behalf of Hilton Hilton Grand Vacations, Hilton's third-party partner Journera, a platform for creating seamless travel experiences Payment card issuers and payment processors Employers pursuant to corporate agreements Entities that have arranged a special rate plan with Hilton The third-party travel booking platform or travel agent through which a guest made a reservation Government agencies pursuant to legal requirements in some countries	Yes
   Telephone	Directly from consumers themselves From third parties such as travel booking platforms and credit card providers From demographics companies	Fulfill guest reservations Send guests communications relating to their reservations Provide customer service and support Verify identity Send marketing communications via SMS Process transactions with partners Share that data with Hilton Grand Vacations, Hilton's third-party partner, and Journera, a platform for creating seamless travel experiences Authenticate mobile account Sending service-related SMS communications Detect and prevent fraud Engage in sales activity for group bookings, meetings, and events	Service providers who perform tasks on behalf of Hilton Hilton Grand Vacations Journera Employers pursuant to corporate agreements and as permitted by law The third-party travel booking platform or travel agent through which a guest made a reservation	Yes
   Email address	Directly from consumers themselves From third parties such as travel booking platforms and credit card providers From demographics companies	Fulfill guest reservations Send guests communications relating to their reservations Provide customer service and support Verify identity Send marketing communications via SMS Process transactions with partners Share that data with Hilton Grand Vacations, Hilton's third-party partner, and Journera, a platform for creating seamless travel experiences Authenticate mobile account Sending service-related SMS communications Detect and prevent fraud Engage in sales activity for group bookings, meetings, and events	Service providers who perform tasks on behalf of Hilton Hilton Grand Vacations Journera Employers pursuant to corporate agreements and as permitted by law The third-party travel booking platform or travel agent through which a guest made a reservation	Yes
   Home address	Directly from consumers themselves From third parties such as travel booking platforms and credit card providers From demographics companies	Fulfill guest reservations Send guests communications relating to their reservations Provide customer service and support Verify identity Send marketing communications via SMS Process transactions with partners Share that data with Hilton Grand Vacations, Hilton's third-party partner, and Journera, a platform for creating seamless travel experiences Authenticate mobile account Sending service-related SMS communications Detect and prevent fraud Engage in sales activity for group bookings, meetings, and events	Service providers who perform tasks on behalf of Hilton Hilton Grand Vacations Journera Employers pursuant to corporate agreements and as permitted by law The third-party travel booking platform or travel agent through which a guest made a reservation	Yes
   Nationality	Directly from consumers themselves	Comply with applicable laws that require us to collect this information in some jurisdictions	Government agencies pursuant to legal requirements in some countries	No
   Date of birth	Directly from consumers themselves	Comply with applicable laws that require us to collect this information in some jurisdictions	Government agencies pursuant to legal requirements in some countries	No
   Gender	Directly from consumers themselves	Comply with applicable laws that require us to collect this information in some jurisdictions	Government agencies pursuant to legal requirements in some countries	No
   Payment card information	Directly from consumers themselves	Process payments Detect and prevent fraud	Payment processors	No
   Hilton Honors number	Directly from Hilton Honors members themselves	Fulfill guest reservations Send guests communications relating to their reservations Administer membership and activity in the Hilton Honors loyalty program Provide customer service and support Verify account Send marketing communications via email, direct mail, and social media Perform analytics in order to provide guests with personalized offers and content Perform analytics to improve business operations Determine guests' eligibility for special or promotional rates Process payments Process transactions with partners Administer contests and sweepstakes Share that data with Hilton Grand Vacations, Hilton's third-party partner, and Journera, a platform for creating seamless travel experiences Detect and prevent fraud	Service providers who perform tasks on behalf of Hilton Hilton Grand Vacations Journera Employers pursuant to corporate agreements and as permitted by law	Yes
   Passport information	Directly from consumers themselves	Pursuant to laws that require the collection of such data	Government agencies pursuant to legal requirements in some countries	No
   Preferred language	Directly from consumers themselves, including from browser and computer settings	Better serve our guests	We do not share customers' preferred language with third parties.	No
   Room preference	Directly from consumers themselves	Better serve our guests	We do not share customers' room preferences with third parties.	No
   Room selection and assignment	Guests can select their rooms on the Hilton Honors app and Hilton assigns rooms	Better serve our guests	We do not share customers' room assignments with third parties.	No
   Arrival Time	Directly from consumers themselves	Better serve our guests	We do not share customers' arrival times with third parties.	No
   Additional guest names	Directly from consumers themselves	Fulfill reservations	Journera	Yes
   Corporate travel planner contact information (name, title, company, business phone, email and address)	Directly from the corporate contacts themselves	Fulfill and manage corporate travel reservations Provide customer service and support Send marketing communications via email, direct mail, and social media	Employers pursuant to corporate agreements and as permitted by law	No
   Corporate number and name	Directly from consumers themselves	Fulfill reservations Determine guests' eligibility for special or promotional rates	Employers pursuant to corporate agreements and as permitted by law Hilton Grand Vacations Journera	Yes
   Travel agent number and name	Directly from consumers themselves From travel agents	Properly attribute reservations to travel agents	Hilton Grand Vacations Journera	Yes
   Airline partner number and name	Directly from consumers themselves	Properly attribute points to consumers who participate in airline loyalty programs	The respective airlines Hilton Grand Vacations Journera	Yes
   Vehicle information	Directly from consumers themselves	Enable guests to park at our properties.	We do not share vehicle information with any third parties.	No
   Images or footage captured by closed circuit television (CCTV)	Directly from cameras located on and around the property	Protect guests, employees and visitors to properties Comply with applicable laws that require us to collect this information in some jurisdictions	During the COVID-19 pandemic, we may share CCTV footage from a property with a college or university if that college or university is using rooms at the property for student housing	No
   Internet or other electronic network activity information, including information regarding a customer's interaction with Hilton websites, applications, or advertisements	Directly from consumers themselves via cookies, server logs, web beacons, tags, pixels, and other similar technologies	Perform analytics in order to provide guests with personalized offers and content Perform analytics to improve business operations Marketing Share that data with advertising networks who serve personalized advertisements Detect and prevent fraud	Advertising networks Analytics providers for our websites and mobile applications	Yes
   IP addresses	Directly from consumers as a result of their browsing activity on the internet	Perform analytics in order to provide guests with personalized offers and content Perform analytics to improve business operations Share that data with advertising networks who serve personalized advertisements Detect and prevent fraud	Advertising networks Analytics providers for our websites and mobile applications	No
   Session IDs	Directly from consumers as a result of their browsing activity on the internet	Perform analytics in order to provide guests with personalized offers and content Marketing Perform analytics to improve business operations Share that data with advertising networks who serve personalized advertisements Detect and prevent fraud	Advertising networks Analytics providers for our websites and mobile applications	Yes
   Booking engine	Directly from consumers as a result of their browsing activity on the internet	Show you targeted advertisements on media Support marketing efforts Provide customer service Perform analytics to improve business operations	Advertising networks Analytics providers for our websites and mobile applications	Yes
   Whether you have a Hilton and American Express Co-Branded Credit Card	From American Express	Provide you with benefits associated with your co-branded card Show you targeted advertisements on media Support marketing efforts Provide customer service Perform analytics to improve business operations	Advertising networks Analytics providers for our websites and mobile applications Hilton Honors affiliated partners	No
   Whether your Hilton and Amazon accounts are linked	From Amazon	Facilitate use of Honors points as part of Amazon’s Shop with Points program Show you targeted advertisements on media Support marketing efforts Provide customer service Perform analytics to improve business operations	Advertising networks Analytics providers for our websites and mobile applications	No
   Whether your Hilton and Lyft accounts are linked	From Lyft	Show you targeted advertisements on media Support marketing efforts Provide customer service Perform analytics to improve business operations	Advertising networks Analytics providers for our websites and mobile applications Hilton Honors affiliated partners	No
   Geolocation information	Directly from consumers as a result of their browsing activity on the internet and use of the Hilton Honors app	Perform analytics in order to provide guests with personalized offers and content Marketing Share that data with advertising networks who serve personalized advertisements Detect and prevent fraud	Advertising networks Analytics providers for our websites and mobile applications	No
   Device information	Directly from consumers as a result of their browsing activity on the internet, scanning of QR codes on property, and use of the Hilton Honors app	Perform analytics in order to provide guests with personalized offers and content Marketing Share that data with advertising networks who serve personalized advertisements Detect and prevent fraud	Advertising networks Analytics providers for our websites and mobile applications	Yes
   Social media information	Directly from consumers themselves	Perform analytics in order to provide guests with personalized offers and content Respond to service concerns in order to better serve our guests	We do not share social media information with any third parties.	No
   Demographics data	From third-party companies that provide demographics data.	Perform analytics in order to provide guests with personalized offers and content Link with customer information that Hilton already has on file	We do not share demographics data with any third parties.	No
   Your usability preferences regarding our website (such as your email preferences, your MyWay preferences, and your opt-out preferences)	Directly from consumers themselves	Better serve our guests	We do not share your usability preference data with any third parties.	No
   Description of a complaint that you make to us, including your free form textual feedback if you are a Hilton Honors member	Directly from consumers themselves	Better serve our guests	The management and/or owners of a franchise property if your complaint relates to that property.	No
   Customer ratings and survey responses	Directly from consumers themselves	Troubleshoot and resolve website issues Improve customer experience	We do not share your customer ratings and survey responses with any third parties.	No
   Free form textual feedback	Directly from consumers themselves	Troubleshoot and resolve website issues Improve customer experience	We do not share your feedback with any third parties.	No

   Hilton does not knowingly collect, disclose, or sell personal information of minors under the age of 16.
   
   French residents: as disclosed in this Statement, we may collect your phone number to fulfill guest reservations, send guests communications relating to their reservations, provide customer service and support, verify identity, send marketing communications via SMS, process transactions with partners, share data with Hilton Grand Vacations and Journera, authenticate mobile accounts, send service-related SMS communications, detect and prevent fraud, and engage in sales activities for group bookings. We will not use your phone number for telemarketing. Nonetheless, if you would like to register on the list of opposition to telephone canvassing, you may do so atwww.bloctel.gouv.fr.

3. COLLECTION OF PERSONAL INFORMATION – NOTICE AT POINT OF COLLECTION
   • Browsing Hilton Websites
     When you browse a Hilton website, we collect the following categories of personal information about you, which are used for the following purposes:

     We collect the following categories of personal information…	We collect this information in order to…
     Internet or other electronic network activity information, including information regarding your interaction with Hilton websites, applications, or advertisements	Show you targeted advertisements on marketing efforts including media, email, and chat (e.g., if you searched for Hilton properties in New York City, then when you visit a non-Hilton website, we may show you an ad for a Hilton property in New York City) Optimize our websites and mobile apps Perform analytics to improve business operations
     IP address	Show you targeted advertisements on media Optimize our websites and mobile apps Perform analytics to improve business operations
     Session ID	Show you targeted advertisements on media Optimize our websites and mobile apps Perform analytics to improve business operations
     Booking engine	Show you targeted advertisements on media Support marketing efforts Provide customer service Perform analytics to improve business operations
     Whether your Hilton and Lyft accounts are linked	Show you targeted advertisements on media Support marketing efforts Provide customer service Perform analytics to improve business operations

     If you are a Hilton Honors member and you log into your account during your browsing session, then we collect the following information about you, which are used for the following purposes:

     We collect the following categories of personal information…	We collect this information in order to…
     Internet or other electronic network activity information, including information regarding your interaction with Hilton websites, applications, or advertisements	Show you targeted advertisements on marketing efforts including media, email, and chat (e.g., if you searched for Hilton properties in New York City, then when you visit a non-Hilton website, we may show you an ad for a Hilton property in New York City) Optimize our websites and mobile apps Perform analytics to improve business operations
     IP address	Show you targeted advertisements on media Optimize our websites and mobile apps Perform analytics to improve business operations
     Session ID	Show you targeted advertisements on media Optimize our websites and mobile apps Perform analytics to improve business operations
     Customer ratings and survey responses	Troubleshoot and resolve website issues Improve customer experience
     Free form textual feedback	Troubleshoot and resolve website issues Improve customer experience
     IP address	Show you targeted advertisements on media Optimize our websites and mobile apps Troubleshoot and resolve website issues Perform analytics to improve business operations
     Hilton Honors number	Support marketing efforts Provide customer service Troubleshoot and resolve website issues
     Hilton Honors tier	Support marketing efforts Provide customer service Troubleshoot and resolve website issues

   • Making a Reservation
     When you make a reservation at a Hilton property, we collect the following categories of personal information about you, which are used for the following purposes:

     We collect the following categories of personal information…	We collect this information in order to…
     Name	Look up and verify your reservation Fulfill your reservation Send you communications relating to your reservation Send you marketing communications via email and direct mail Perform analytics in order to provide you with personalized offers and content Perform analytics to improve business operations Determine your eligibility for special or promotional rates Process payments Process transactions with partners Share this information with Hilton Grand Vacations, Hilton's third-party partner, and Journera, a platform for creating seamless travel experiences Optimize our websites and mobile apps Detect and prevent fraud
     Additional names	Fulfill your reservation
     Hilton Honors number	Look up and verify your Hilton Honors account and reservation Administer your membership in Hilton Honors
     Phone number	Send you text messages relating to any services you may need during your stay Perform analytics in order to provide you with personalized offers and content Perform analytics to improve business operations Process transactions with partners Share this information with Hilton Grand Vacations, Hilton's third-party partner, and Journera, a platform for creating seamless travel experiences Detect and prevent fraud
     Address	Fulfill your reservation Send you communications relating to your reservation Send you marketing communications Perform analytics in order to provide you with personalized offers and content Perform analytics to improve business operations Process payments Process transactions with partners Share this information with Hilton Grand Vacations, Hilton's third-party partner, and Journera, a platform for creating seamless travel experiences Detect and prevent fraud
     Address type (home/work)	Perform analytics in order to provide you with personalized offers and content
     Email address	Look up and verify your Hilton Honors account and reservation Associate your reservation with your Hilton Honors account Send you communications relating to your reservation Send you marketing communications Perform analytics in order to provide you with personalized offers and content Perform analytics to improve business operations Determine your eligibility for special or promotional rates Process transactions with partners Share this information with Hilton Grand Vacations and Journera Detect and prevent fraud
     Preferred language	Provide you with a superior guest experience Send you communications relating to your reservation Send you marketing communications Perform analytics in order to provide you with personalized offers and content Share this information with Hilton Grand Vacations and Journera
     Payment card information	Process payments Detect and prevent fraud
     Room preference	Fulfill your reservation Personalize your experience Perform analytics in order to provide you with personalized offers and content Perform analytics to improve business operations
     Corporate name and number	Fulfill your reservation Determine your eligibility for special or promotional rates
     Travel agent name and number	Fulfill your reservation Determine your eligibility for special or promotional rates Calculate commissions
     Airline partner name and number	Credit points to you if you participate in an airline loyalty program

4. Enrolling in Hilton Honors
   When you enroll in Hilton Honors, we collect the following categories of personal information about you, which are used for the following purposes:

   We collect the following categories of personal information…	We collect this information in order to…
   Name	Administer your membership in the Hilton Honors loyalty program Verify your Hilton Honors account Send you communications relating to Hilton Honors Send you marketing communications Perform analytics in order to provide you with personalized offers and content Perform analytics to improve business operations Determine your eligibility for special or promotional rates Process payments Process transactions with Hilton Honors affiliated partners (such as Points.com and Lyft) Share this information with Hilton Grand Vacations, Hilton's third-party partner, and Journera, a platform for creating seamless travel experiences Detect and prevent fraud
   Phone number	Administer your membership in the Hilton Honors loyalty program Verify your Hilton Honors account Send you text messages relating to any services you may need during your stays at Hilton properties Perform analytics in order to provide you with personalized offers and content Perform analytics to improve business operations Process transactions with partners Share this information with Hilton Grand Vacations and Journera Detect and prevent fraud
   Addresses	Administer your membership in the Hilton Honors loyalty program Verify your Hilton Honors account Send you communications relating to Hilton Honors Send you marketing communications Perform analytics in order to provide you with personalized offers and content Perform analytics to improve business operations Determine your eligibility for special or promotional rates Process transactions with partners Detect and prevent fraud
   Email addresses	Administer your membership in the Hilton Honors loyalty program Verify your Hilton Honors account Send you communications relating to Hilton Honors Send you marketing communications Perform analytics in order to provide you with personalized offers and content Perform analytics to improve business operations Determine your eligibility for special or promotional rates Process transactions with partners Detect and prevent fraud
   Preferred language	Provide you with a superior guest experience Send you communications relating to Hilton Honors Send you marketing communications
   Payment card information	Process payments
   Room preference	Fulfill your reservations Perform analytics in order to provide you with personalized offers and content Perform analytics to improve business operations
   Corporate name and number	Fulfill your reservation Determine your eligibility for special or promotional rates
   Travel agent name and number	Fulfill your reservation Determine your eligibility for special or promotional rates Calculate commissions
   Airline partner name and number	Credit points to you if you participate in an airline loyalty program
   My Way preferences	Provide you with a superior guest experience
   Email subscription preferences	Send you the communications you would like to receive
   Opt-out preferences	Send you the communications you would like to receive

5. Checking In at a Hilton Property
   When you check in at a Hilton property, we may collect the following categories of personal information about you, which are used for the following purposes:

   We collect the following categories of personal information…	We collect this information in order to…
   Name	Verify your reservation
   Payment card information	Receive payment for your reservation
   Additional guest names	Fulfill your reservation
   Passport information	Comply with applicable laws that require us to collect this information in some jurisdictions
   Address	Comply with applicable laws that require us to collect this information in some jurisdictions
   Nationality	Comply with applicable laws that require us to collect this information in some jurisdictions
   Date of birth	Comply with applicable laws that require us to collect this information in some jurisdictions
   Gender	Comply with applicable laws that require us to collect this information in some jurisdictions
   Hilton Honors number	- Look up and verify your Hilton Honors account and reservation - Administer your membership in Hilton Honors
   Frequent flyer number	To facilitate the award of loyalty points
   Email address	Send folios after the completion of a stay

6. E-Check In
   When you check in using e-check in, we collect the following categories of personal information about you, which are used for the following purposes:

   We collect the following categories of personal information…	We collect this information in order to…
   Payment card information	Receive payment for your reservation
   Room selection and assignment	Fulfill your reservation
   Arrival time	Fulfill your reservation Personalize your experience Customer service

7. Digital Key
   When you use Digital Key, we collect the following categories of personal information about you, which are used for the following purposes:

   We collect the following categories of personal information…	We collect this information in order to…
   Payment card information	Receive payment for your reservation
   Room selection and assignment	Fulfill your reservation
   Arrival time	Fulfill your reservation
   Precise geo-location information	Enable you to access your guest room and hotel facilities Fulfill Digital Key sharing requests

8. Guest Assistance
   When you contact Guest Assistance, we collect the following categories of personal information about you, which are used for the following purposes:

   We collect the following categories of personal information…	We collect this information in order to…
   Name	Verify your identity Search our records for information about your past stays and membership in the Hilton Honors loyalty program Provide service recovery
   Address	Verify your identity
   Phone number	Verify your identity
   Description of complaint or inquiry	Respond to your complaint Perform analytics to improve business operations

9. ANALYTICS AND INTEREST-BASED ADVERTISEMENTS
   We partner with certain third-party service providers to collect information to engage in analytics, auditing, research, and reporting. These third parties may use server logs, web beacons, tags, pixels, and similar technologies, and they may set and access cookies on your computer or other device.
   In particular, we use Yahoo Analytics to help us understand how our customers use our websites. You can read more about how Yahoo uses your Personal Information and opt out of the use of cookies in web browsers by Yahoo Analytics by clickinghere. We also use FullStory. The FullStory analytics service uses heat mapping and records mouse movements, clicks, scrolls, and keystrokes during your use of our site. This information helps us identify and address technical issues and understand usage of our Services, which we use to improve the Services for you. You can opt-out of our use of FullStoryhere. We also partner with 24/7 which supports our chat platform. 24/7 uses tags on websites to determine and enable predictive chat and allow the chat agent to understand what page the guest is on so the agent can provide assistance.
   We also partner with third parties to provide advertising services that are targeted based on your online activities across websites, mobile apps, and devices over time (commonly referred to as “interest-based advertising”). Our advertising partners may collect information about your activities on our Services on your current device and combine it with information about your activities on other websites, mobile apps, and devices. They may collect such information using server logs, cookies, web beacons, tags, pixels, mobile advertising IDs (such as Facebook cookies or Google's Advertising ID), cross-device linking, and similar technologies. For example, our advertising partners may use the fact that you visited our website to target advertising to you on other websites and mobile apps on your current device or on other devices you use. They may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household. This means that information about your activity on websites or apps on your current browser or device may be combined and used with information collected from your other browsers or devices. You can opt out of interest-based advertising in web browsers and mobile apps on your current browser or device by following the instructions below.
   For more information about interest-based advertising and cross-device linking, please visit theNetwork Advertising Initiative (“NAI”) websiteand theDigital Advertising Alliance (“DAA”) website. We adhere to the DAA's interest-based advertising principles by providing you enhanced notice, transparency, and control of our digital marketing practices as stated at http://www.aboutads.info/principles/. You may opt out of interest-based advertising and cross-device linking in web browsers and mobile apps on your current browser or device by following the instructions below.
   
   • Web Browser Opt-Out. To opt out in web browsers, please visithttp://optout.aboutads.info/andhttp://optout.networkadvertising.org.  To help preserve the choices that you make in the DAA's WebChoices page, you can install the DAA's “Protect My Choices” extension that is available athttp://www.aboutads.info/PMC.
   • Mobile Application Opt-Out. To opt out in mobile apps, you can adjust the advertising preferences on your mobile device (for example, in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking, and in Android, visit Settings > Google > Ads > Opt out of interest-based ads).  You can also opt out for companies that participate in the Digital Advertising Alliance's AppChoices tool by downloading ithere and following the instructions in the app.  For more information about opting out on mobile devices, please seehere.
   Please note that the opt-outs described above will apply only to the specific browser or device from which you opt out, and therefore you will need to opt out separately on all of your browsers and devices. If you delete or reset your cookies or mobile advertising identifiers, change browsers (including upgrading certain browsers), or use a different device, any opt-out cookie or tool may no longer work, and you will need to opt out again. We do not respond to Do Not Track signals at this time.
10. CHANGING AND ACCESSING YOUR PERSONAL INFORMATION
    If you are a Hilton Honors member, you may review and update the information you provided to us at the time of enrollment at any time by signing in to your Hilton Honors profile.
    To the extent required by applicable law, you may be able to request that we inform you about the personal information we maintain about you and, where appropriate, withdraw your consent for certain data processing activity and/or request that we update, correct, delete, and/or stop processing your personal information. We will make all required updates and changes within the time specified by applicable law and as required by law. When permitted by law, we may charge an appropriate fee to cover the costs of responding to the request. Such requests may be submitted by accessing the Data Subject Rights Requests Portal atdatarights.hilton.comor in writing to DataProtectionOffice@hilton.com or Hilton Data Protection Officer, 7930 Jones Branch Drive, McLean, VA 22102, USA.
    In addition, in some circumstances based on applicable law, you may request that we cease sharing personal information about you with our business partners or that Hilton cease using personal information about you by contacting us using the email or mailing address above. We will honor those requests as required by applicable law.
    
11. CALIFORNIA CONSUMERS' RIGHTS
    • The Right to Know, The Right to Delete, and the Right to Opt-Out of the Sale of Personal Information
      The California Consumer Privacy Act (“CCPA”) affords California consumers (1) the right to know what personal information we collect, use, disclose, and/or sell; (2) the right to request that we delete their personal information; and (3) the right to request that we no longer sell their personal information.
      If you would like information about the personal information that we collect, disclose, and/or sell about you, or if you would like to make a request for us to delete or to stop selling your personal information, please visit our website atdatarights.hilton.comor click the “Personal Data Requests” link at the bottom of any Hilton website to submit your request. You also may call our toll-free telephone number: (800) 413-7470, email the Data Protection Office (“DPO”) at DataProtectionOffice@Hilton.com, send a letter to the Data Protection Office at 7930 Jones Branch Drive, McLean, Virginia, USA 22102, or complete a paper form available from the front desk at any of our hotels. In addition to these methods, California consumers may request that we no longer sell their personal information by clickinghere.
      When the DPO receives your request, the DPO will first verify your identity. If you are a Hilton Honors member, the DPO will verify your identify by asking you to provide your name, Hilton Honors account number, and the email address and phone number associated with your Hilton Honors account. If you are not a Hilton Honors member, the DPO will verify your identity by asking you to provide your name, the confirmation number from one of your stays at a Hilton property, and the email address associated with that stay. Once the DPO has verified your identity, the DPO will promptly fulfill your request.
      If you would like, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent, please submit an order issued by a court, a document submitted by a barred attorney, or a formal certified document issued by an official governmental agency.
      If you would like to opt out of the sale of your personal information, you may do so by clicking on the banner that appears on any Hilton website when you access that site from an IP address that relates to California or by visiting our website atdatarights.hilton.comor click the “Personal Data Requests” link at the bottom of any Hilton website to submit your request. Please note that when you opt out of cookies, tags, and pixels, that opt out only pertains to the device and the browser that you are using when you opt out. If you wish to opt out for other devices or browsers, you must opt out again when you are using those devices or browsers.
    • Sensitive Personal Information
      We limit the use of your personal information to that use which is necessary to perform reasonably expected services or as required by law.
    • Direct Marketing Disclosure
      California consumers also may request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us at one of the following addresses: CA_Privacy@Hilton.com or DataProtectionOffice@Hilton.com, send a letter to the Data Protection Office at 7930 Jones Branch Drive, McLean, Virginia, USA 22102. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted to addresses other than the addresses specified in this paragraph.
    • The Right to Non-Discrimination
      The CCPA prohibits a business from treating a consumer differently because the consumer exercised a right conferred on him/her by the CCPA. We welcome you to exercise your rights under the CCPA, and we will not discriminate against you for doing so.
    • Financial Incentive Notice
      Hilton does not offer a financial incentive for the collection, sale, or deletion of personal information. As detailed in this Statement, Hilton primarily collects personal data from guests in order to fulfill guest reservations and from Honors members in order to operate the Hilton Honors loyalty program. Hilton also collects personal data for marketing and other purposes as permitted by applicable law.
      As set forth in the Hilton Honors Terms and Conditions, Hilton Honors members have the ability to accumulate points and access discounted rates. The ability to accumulate points and to access discounted rates is not directly related to the value provided to the business of members’ data.
    • Removal of Content
      If you are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to CA_Privacy@Hilton.com. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.
12. NEVADA CONSUMERS' RIGHTS
    • The Right to Opt-Out of the Sale of Personal Information
      If you are a Nevada resident, you may request that we stop selling certain categories of personal information that we collect. To submit a request please visit our website atdatarights.hilton.comor click the “Personal Data Requests” link at the bottom of any Hilton website to submit your request. You also may call our toll-free telephone number: (800) 413-7470, email the Data Protection Office (“DPO”) at DataProtectionOffice@Hilton.com, send a letter to the Data Protection Office at 7930 Jones Branch Drive, McLean, Virginia, USA 22102, or complete a paper form available from the front desk at any of our hotels. When the DPO receives your request, the DPO will first verify your identity. If you are a Hilton Honors member, the DPO will verify your identify by asking you to provide your name, Hilton Honors account number, and the email address and phone number associated with your Hilton Honors account. If you are not a Hilton Honors member, the DPO will verify your identity by asking you to provide your name, the confirmation number from one of your stays at a Hilton property, and the email address associated with that stay. Once the DPO has verified your identity, the DPO will promptly fulfill your request.
13. HOW WE PROTECT PERSONAL INFORMATION
    We take reasonable measures to: (i) protect personal information from unauthorized access, disclosure, alteration, or destruction, and (ii) keep personal information accurate and up-to-date as appropriate.
    Hilton employs a robust team of dedicated information security professionals who are responsible for managing Hilton's security program. This team is responsible for, among many other things, monitoring our systems for potential intrusions, responding to potential incidents, supporting property-level information security, regularly reviewing and updating the security controls Hilton uses to protect data, and providing training on Hilton's information security program.
    Hilton maintains a payment card industry (“PCI”) compliance program and an Information Technology compliance program. This compliance program generates audit reports concerning the adequacy and effectiveness of Hilton's Technology internal controls, including a PCI Attestation of Compliance signed by an external PCI Qualified Security Assessor and a SSAE16/SOC1 report addressing the Technology general controls over systems that support certain accounting and financial reporting.
    We require third parties with whom we share personal information to exercise reasonable efforts to maintain the confidentiality of personal information.
    We will never ask you to send us confidential personal information or payment card information via email or text message.
    In the event of a security incident, Hilton will notify regulators and/or consumers as required by applicable laws and regulations.
14. DISCLOSURE PURSUANT TO LEGAL OBLIGATIONS OR TO PROTECT THE SAFETY AND SECURITY OF PEOPLE AND PROPERTY
    Hilton will disclose personal information as required by law. Examples of such disclosures include when countries require Hilton to collect personal data about visitors to properties in that country, when a law enforcement agency serves a valid subpoena on Hilton, and when a civil litigant serves a lawful discovery request on Hilton. Hilton may elect to share personal information with law enforcement or others as necessary to protect the safety and security of people and property, to pursue available remedies or limit the damages that we may sustain, and to respond to an emergency.
15. MARKETING COMMUNICATIONS - CHOICES
    We want to make you aware of the fantastic products we offer! To do so, we may send you communications via email, text message, push notifications, in-app alerts, direct mail, and social media.
    If you are a Hilton Honors member, you may change the communications you receive from us by logging on to your online account and managing your subscriptions; by writing to us (and including your email address) at Hilton Data Protection Officer, 7930 Jones Branch Drive, McLean, VA 22102, USA; or by emailing us at DataProtectionOffice@hilton.com.
    If you prefer not to receive email marketing materials from us, you may opt-out at any time by using the unsubscribe function in any email you receive from us or by clicking this link:https://secure.hilton.com/en/hhonors/optout/unsubscribe.jhtml?listid=0, by writing to us (and including your email address) at Hilton Data Protection Officer, 7930 Jones Branch Drive, McLean, VA 22102, USA, or by emailing us at DataProtectionOffice@hilton.com. Opt-out requests can take up to ten business days to be effective.
    To opt out of text messages, tell the hotel front desk that you do not want to receive text messages from the hotel or reply “STOP” to the message you received.
    You may control whether our mobile apps send you push notifications by changing your notification settings on your mobile device. If we engage in sending you in-app messages, we will allow control for those in our apps' settings.
16. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
    As a global company, we endeavor to provide you with the same level of service that you have come to expect at Hilton whether you are in San Francisco, London or Tokyo. To provide this service, you acknowledge that we may share your personal information among members of the Hilton Portfolio of Brands, our service providers, and other third parties, which may be located in countries outside of your own. When you stay at a Hilton property outside the United States, the data controller for that property transfers the personal information relating to your reservation to Hilton in the United States pursuant to data transfer agreements when required by applicable laws or regulations. The data controller may also maintain a local copy of your personal information when so required by applicable laws or regulations. Although the data protection laws of various countries may differ from those in your own country, we will take appropriate steps to ensure that your personal information is handled as described in this Statement and in accordance with the law.
17. DATA RETENTION PERIODS
    We retain personal information about you necessary to fulfill the purpose for which that information was collected or as required or permitted by law. When we destroy your personal information, we do so in a way that prevents that information from being restored or reconstructed.
18. CHANGES TO THIS STATEMENT
    We may modify this Statement from time to time. When we make material changes to this Statement we will post a link to the revised Statement on the homepage of our site. You can tell when this Statement was last updated by looking at the date at the top of the Statement. Any changes to our Statement will become effective upon posting of the revised Statement on the site. Use of the site, any of our products and services, and/or providing consent to the updated Statement following such changes constitutes your acceptance of the revised Statement then in effect.
19. CONTACT INFORMATION FOR QUESTIONS OR CONCERNS
    If you have any questions or concerns, please contact us by sending an email to DataProtectionOffice@hilton.com, by sending a letter to Hilton Data Protection Officer, 7930 Jones Branch Drive, McLean, VA 22102, or by calling our toll-free number: (800) 413-7470.
    • This Statement was most recently updated on March 29, 2022.